Business success today depends on having a strong online presence. Therefore, digital marketing has become a critical skill set for marketing professionals. With the increasing demand for digital marketing expertise, there has been a proliferation of online courses and training programs that promise to teach these skills. However, classroom-based digital marketing training still has several advantages over online training.
1. Personalized attention and interaction
In a classroom setting, students have the opportunity to interact with the instructor and other students in person. This allows for real-time feedback, personalized attention, and a more engaging learning experience. In contrast, online courses may lack the same level of interaction and personalized attention. Students may feel isolated and disconnected from the instructor and other students, which can negatively impact the learning experience.
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2. Hands-on learning opportunities
Classroom-based digital marketing training often includes hands-on learning opportunities, such as group projects and case studies. These opportunities allow students to apply what they've learned in a practical setting, which can be more effective in reinforcing concepts and skills than online courses that only offer theoretical knowledge.
3. Networking opportunities
Classroom-based training in digital marketing allows students to network with other professionals. In-person networking can also lead to valuable mentorship opportunities and potential job leads.
4. Structured learning environment
Classroom-based digital marketing training often follows a structured curriculum that is designed to cover all essential topics and skills. This ensures that students receive a comprehensive education that covers all relevant topics. In contrast, online courses may lack structure and students may struggle to find a clear path to follow.
5. Access to resources
In a classroom setting, students have access to physical resources such as textbooks, handouts, and other materials that can reinforce learning. In addition, classroom-based digital marketing training provides students with access to industry-specific software and tools that may be expensive or hard to obtain independently.
In conclusion, while online training offers many benefits, classroom-based digital marketing training still has several advantages. It provides students with personalized attention, hands-on learning opportunities, networking opportunities, a structured learning environment, and access to resources. Ultimately, online and offline training depends on individual preferences and circumstances. However, for those who prefer an interactive and immersive learning experience, classroom-based training may be the better option.
InTouch Digital Institute is a Digital Marketing Institute based in Malad, Mumbai, that provides classroom-based digital marketing training. Their training programs offer a unique opportunity for students to learn digital marketing skills in a personalized and interactive environment. In addition to classroom training, InTouch Digital Institute also offers the opportunity to work on live projects from Australia and India, providing practical hands-on experience to their students.