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Search Engine Marketing(SEM)

  • Skill LevelAdvance
  • LanguageEnglish
  • Quizzes10
  • CertificateYes
  • Pass Percentage95%
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What you'll learn

The SEM course teaches students how to promote a website through paid advertising to increase its visibility in search engine results pages (SERPs). The course covers the following topics:

Course Content

  • Keyword research and analysis
  • Ad creation and optimization
  • Ad targeting and placement
  • Bid management and budgeting
  • Conversion tracking and reporting
  • Google Ads, Bing Ads, and other search engine advertising platforms

This involves identifying the relevant and profitable keywords and phrases that potential customers use to search for products or services online. A thorough keyword research can help businesses understand their target audience and create effective ad campaigns that drive more traffic and conversions to their website.

This involves creating compelling ad copies and visuals that attract potential customers and drive them to take the desired action on the website, such as making a purchase or filling out a form. Ad optimization involves continuously testing and tweaking the ad campaigns to improve their performance and achieve better results.

This involves selecting the right audience for the ad campaign based on factors such as location, demographics, interests, and behavior. Ad placement involves choosing the right platforms and channels to display the ads, such as search engines, social media platforms, or websites that are relevant to the target audience.

This involves setting the right bids for the ad campaigns to ensure maximum visibility and reach without overspending the budget. Effective bid management requires understanding the market competition, adjusting the bids based on the performance of the ads, and monitoring the spending closely to avoid unnecessary expenses.

This involves tracking the actions taken by potential customers after clicking on the ad, such as making a purchase, filling out a form, or subscribing to a service. Conversion tracking helps businesses understand the effectiveness of their ad campaigns and optimize them for better results. Reporting involves analyzing the data collected from the ad campaigns and creating reports that provide insights into the performance and return on investment (ROI) of the campaigns.

These are the platforms where businesses can create and run their ad campaigns to reach potential customers who use search engines to find products or services online. Google Ads is the most popular search engine advertising platform, but Bing Ads and other platforms also offer similar features and opportunities to businesses to advertise and promote their products or services.