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Social Media Marketing(SMM)

  • Skill LevelAdvance
  • LanguageEnglish
  • Quizzes10
  • CertificateYes
  • Pass Percentage95%
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What you'll learn

SMM or Social Media Marketing is a digital marketing strategy that focuses on promoting brands, products or services through social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc. In an SMM course, you can expect to learn about the following topics:

Course Content

  • Social media strategy and planning
  • Content creation and curation
  • Social media advertising (Paid and organic)
  • Social media analytics and reporting
  • Influencer marketing and community building

This involves creating a comprehensive plan for social media marketing that aligns with overall business goals. It includes defining the target audience, choosing the right social media platforms, setting goals, and creating a content calendar.

This refers to the process of creating and sharing relevant and valuable content on social media platforms. The content should be engaging, informative, and shareable to increase brand awareness, engagement, and conversions.

Paid social media advertising involves using paid channels like Facebook, Instagram, LinkedIn, Twitter, and more to promote products or services. Organic social media involves using free channels to increase brand awareness, such as posting on social media platforms, sharing user-generated content, and more.

This involves measuring and analyzing the performance of social media marketing campaigns using metrics like engagement rate, reach, clicks, conversions, and more. The goal is to optimize social media marketing efforts for better results.

Influencer marketing involves partnering with influencers to promote products or services on social media platforms. Community building refers to the process of creating and maintaining relationships with customers, followers, and fans on social media platforms to build brand loyalty and advocacy.