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Google Tags Analytics

  • Skill LevelAdvance
  • LanguageEnglish
  • Quizzes10
  • CertificateYes
  • Pass Percentage95%
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What you'll learn

Welcome to the InTouch Digital Institute's Google Tags and Analytics course in Mumbai's thriving Malad neighbourhood! Understanding and utilising the power of Google Tags and Analytics is essential for businesses to optimise their online presence in today's data-driven digital environment. Our thorough training is specifically created to give you the information and abilities required to successfully integrate and use Google Tags and Analytics. You can precisely monitor, track, and analyse website performance and user behaviour with these tools.:

Course Content

  • Introduction to Google Tags and Analytics
  • Implementing Google Tags
  • Setting Up Google Analytics
  • Bid management and budgeting
  • Understanding Google Analytics Reports
  • Advanced Google Analytics Techniques
  • Data-driven Decision Making

The importance of Google Tags and Analytics in the field of digital marketing will be thoroughly covered in this lesson. Gaining a thorough grasp of the goals and advantages of using Google Tags and Analytics to learn more about website traffic, user behaviour, and conversions. To provide you a solid foundation for additional learning, we'll go into the essential elements and features of these tools.

For proper data collecting, Google Tags must be used effectively. We'll walk you through setting up and configuring a variety of tags in this module, including Google Analytics tags, conversion tracking tags, remarketing tags, and more. You'll discover the ideal tag placement techniques and develop the abilities to resolve typical implementation problems.

An effective tool for monitoring and evaluating website performance is Google Analytics. You'll discover how to install Google Analytics on your website and adjust key options in this module. From account creation to property setup, integrating tracking codes, and creating objectives and conversions, we'll go over the full process. You'll be able to accurately assess the performance of your digital marketing activities by the end of this module.

We'll go deeply into the realm of Google Analytics measurements and reporting in this section. You'll learn how to decipher important reports, including those that show audience overview, acquisition sources, behaviour flow, and conversion monitoring. We'll look at how to get actionable insights out of the data and utilise them to make your website and marketing tactics as effective as possible.

Utilise cutting-edge methods to increase your Google Analytics expertise. This session will cover a variety of subjects, including creating custom filters and segments, event tracking, e-commerce tracking, and custom dimensions and metrics. You'll discover how to make the most of these cutting-edge capabilities to acquire deeper perceptions into user behaviour and greatly enhance your marketing initiatives.

Making data-driven decisions is paramount for digital marketing success. In this module, we'll discuss how to effectively use Google Tags and Analytics data to make informed decisions. You'll learn how to identify actionable insights, track key performance indicators (KPIs), conduct A/B testing, and optimize your website and marketing campaigns based on data-driven insights. Join us at the InTouch Digital Institute's Google Tags and Analytics course in Malad, Mumbai, and unlock the power of data-driven decision making. Gain practical skills, industry insights, and hands-on experience to harness the full potential of Google Tags and Analytics for your business's online success. Enroll now and embark on a transformative journey towards mastering the art of data analytics!