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Search Engine Optimization (SEO)

  • Skill LevelAdvance
  • LanguageEnglish
  • Quizzes10
  • CertificateYes
  • Pass Percentage95%
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What you'll learn

InTouch Digital Institute offers courses in Digital Marketing in Mumbai, Malad. One such course is on SEO (Search Engine Optimization), which involves optimizing a website or webpage to rank higher in search engine results pages (SERPs) for specific keywords and phrases. The course covers topics such as improving the visibility and relevance of a website, attracting more organic traffic from search engines, and working on live projects in India and Australia.

Course Content

  • Keyword research and analysis
  • On-page optimization (Title tags, meta descriptions, header tags, etc.)
  • Off-page optimization (Link building, guest posting, social bookmarking, etc.)
  • Technical SEO (Website speed, mobile-friendliness, site architecture, etc.)
  • Analytics and reporting (Google Analytics, Google Search Console, etc.)

This involves researching and analyzing keywords to identify the terms and phrases that people use to search for products or services. The goal is to find the most relevant and popular keywords that can help improve the visibility of a website in search engine results pages.

This includes optimizing various elements on a website such as title tags, meta descriptions, header tags, etc. to make them more search engine friendly. The goal is to ensure that the website's content is relevant to the user's search query and helps the website rank higher in search results.

This refers to techniques used outside of the website to improve its visibility and ranking in search engine results. This includes link building, guest posting, social bookmarking, etc. The goal is to improve the website's authority and reputation by getting high-quality backlinks from other websites.

This involves optimizing the technical aspects of a website such as website speed, mobile-friendliness, site architecture, etc. The goal is to ensure that the website is user-friendly and search engine friendly.

This involves tracking and analyzing data from various sources such as Google Analytics and Google Search Console to measure the effectiveness of SEO efforts. The goal is to identify areas of improvement and optimize the website accordingly to achieve better results in search engine rankings.

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